Story Focus is a blog exploring the intersection of growth-mindsets, story-telling, futurism, justice, technology & faith


  • This is a moment…
    The unholy union of Christianity and white supremacy have gone on for the last 500 years…
  • knowing + learning + doing
    “Man will only become better when you make him see what he is like.” —Anton Chekhov
  • Reflecting on stories
    “You’re never going to kill storytelling because it’s built into the human plan. We come with it.” – Margaret Atwood
  • Covid-19 in America’s Coronavirus Capital… A Guide
    There are a variety of problematic voices and opinions on Covid-19. Here are the places I turn to for the most up-to-date information…
  • Naming The Enemy
    “It’s easier to fool people, than to convince them they have been fooled.” – Mark Twain
  • This Was My Path into Product Marketing
    “One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.” – Henry Ford
  • Lessons on story-telling
    “Revel in being discarded, or having all your energies exhausted in vain; only those who have endured hardship will be of use. Samurai who have never erred before will never have what it takes.” – Hagakure
  • Water…
    “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” ― Bruce Lee
  • Words are Hard
    “Be slow to speak, and only after having first listened quietly, so that you may understand the meaning, leanings, and wishes of those who do speak. Thus you will better know when to speak and when to be silent.” (Ignatius)
  • A New Purity & Vision
    This was a talk I shared at Union Church on Jan 5, 2020, continuing our series on the Beatitudes. Blessed are the pure in heart, for they will see God. (Matthew 5:8 NRSV)

more posts → archives

reading list


Ashish Joy is a Product Marketing Manager at Tempered and Vocational Mission Lead at Union Church. He is author of Unfamiliar: Finding Your Way In Faith and The Adventure.

read more → colophon