Story Focus is a blog exploring the intersection of growth-mindsets, storytelling, futurism, justice, technology and faith, by Ashish Joy


  • Exorcism, Liberation and a Third Way
    This was a talk I shared at Union Church on Jul 5, 2020, continuing our series through the Gospel of Matthew. In this message I focused in on Matthew 8:28-34.
  • Storytelling and product development
    Storytelling is key in product development. It can be easy de-prioritize or overlook, but it has a major part to play in your go-to-market motion. Understanding why it matters and how to frame it, are paramount as you craft a product story. Why storytelling matters Very few people ever buy anything, because of logic,…
  • This is a moment…
    The unholy union of Christianity and white supremacy have gone on for the last 500 years…
  • knowing + learning + doing
    “Man will only become better when you make him see what he is like.” —Anton Chekhov
  • Reflecting on stories
    “You’re never going to kill storytelling because it’s built into the human plan. We come with it.” – Margaret Atwood
  • Covid-19 in America’s Coronavirus Capital… A Guide
    There are a variety of problematic voices and opinions on Covid-19. Here are the places I turn to for the most up-to-date information…

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