Storytelling and product development
Storytelling is a crucial part of any product marketing strategy. Why does it matter and what are initial steps to consider when crafting that story?
Category: Industry Observations
This Was My Path into Product Marketing
“One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.”
– Henry Ford
Lessons on story-telling
“Revel in being discarded, or having all your energies exhausted in vain; only those who have endured hardship will be of use. Samurai who have never erred before will never have what it takes.”
– Hagakure
Product Marketing @ Tempered
The Internet is a lot of things for a lot of people. It has revolutionized every aspect of modern life. We are constantly connected, a ping away from…
WeWork & Counterfeit Capitalism
Incredibly insightful post by Matt Stoller on WeWork’s toxic culture and dysfunctional leadership: “All of this, the faux philanthropy, the strange management choices, the personal behavior, and so forth indicates something very…