
Storytelling and product development
Storytelling is a crucial part of any product marketing strategy. Why does it matter and what are initial steps to consider when crafting that story?
Storytelling is a crucial part of any product marketing strategy. Why does it matter and what are initial steps to consider when crafting that story?
“One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.”
– Henry Ford
“Revel in being discarded, or having all your energies exhausted in vain; only those who have endured hardship will be of use. Samurai who have never erred before will never have what it takes.”
– Hagakure
“Be slow to speak, and only after having first listened quietly, so that you may understand the meaning, leanings, and wishes of those who do speak. Thus you will better know when to speak and when to be silent.” (Ignatius)
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