Storytelling and product development
Storytelling is a crucial part of any product marketing strategy. Why does it matter and what are initial steps to consider when crafting that story?
Category: Product Marketing
This Was My Path into Product Marketing
“One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.”
– Henry Ford
Lessons on story-telling
“Revel in being discarded, or having all your energies exhausted in vain; only those who have endured hardship will be of use. Samurai who have never erred before will never have what it takes.”
– Hagakure
Words are Hard
“Be slow to speak, and only after having first listened quietly, so that you may understand the meaning, leanings, and wishes of those who do speak. Thus you will better know when to speak and when to be silent.” (Ignatius)
Product Marketing @ Tempered
The Internet is a lot of things for a lot of people. It has revolutionized every aspect of modern life. We are constantly connected, a ping away from…
Life Transitions
Serendipitous. That’s how I would describe the last few years I’ve spent at Zipwhip. Before I joined I knew nothing about SaaS, Sales Enablement, or Product Marketing. I…
The Role of Product Marketing
“The role of Product Marketer is a reflection of the role of the product in a company and the complexity of its go-to-market. It varies widely because the…